Designing from the outside in

"Isn’t it curious how many of the applications and ideas getting the most buzz right now are coming from fertile collaborations between designers and developers?".

He’s right.

Tim O’Reilly attempts to deconstruct some of this relationship with 37signal’s Jason Fried here…

Fried’s own advice is to "Start with the UI – there’s nothing functional, about a functional spec!"…indeed in contrast to the linear production-line and risk-averse methodologies of most web service design, 37signals espouse a more organic and iterative approach:

  • Start Designing
  • Start Prototyping
  • Start Experiencing
  • Start Changing
  • Rinse & Repeat
  • More advice from Fried and 37signals here…

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