Money Walks

The newly redesigned Zopa site, includes a cute visualisation of the service’s borrowers and lenders. Designed by Poke, the visualisation emphasises the person-to-person nature of Zopa’s communal banking – humanising loans for its customers. I remember the ultra-cute Israeli IM service, Odigo, included a similar feature showing a ‘radar’ of all Odigo user’s at a particular URL.

I wonder if the visualisation could be absracted and applied to other social networking datasets…indeed, it looks a little like Steven Blyth’s Social Fabric…incidentally, Steven now works for us at France Telecom R&D’s UK office 🙂