The zen of technology design

Some interesting thoughts on product design and the visual launguage of digital products from Lenovo‘s design director, David Hill…

Technologies have shrunk to the point where designers can make PCs look like whatever they want–toasters, cigar boxes or elephant feet. But should they? When you can make a computer look like whatever you want, your choices should have integrity. They should be respectful of how people use the device. Form doesn’t precede function, or vice versa. They are simultaneous choices.

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