The Other DC…
…following Dubya’s rebranding of DC as the hotseat of neo-imperialism, the other DC – DC Comics – today relaunched its own brand by replacing its much loved 25-year old logo.
As a long-standing fan of both DC and Vertigo, I’m not so hot for the new logo – there was something timeless and serious about the older brand and its persistance through paradigm shifts in the art and commerce of comics; DC 2005 seems a little too, well, comic-y. I imagine with Marvel’s recent run of cinematic successes and upcoming revisions of DC stalwarts Batman and Superman, DC felt they needed to reposition themselves for a new generation of fans.
Khoi Vinh says it best here.