Jon Udell‘s session on Attention Focussing Strategies was framed around four key concepts:
- Heads, decks and leads – drawn from print publishing metaphors, giving people the abilty to scan information at multiple levels of detail.
- Active context – resources that are self-updating and queryable, rather than a static list of information (wishlists, feeds, linklists, blogrolls, podcasts).
- Canonical names – URLs, ISBN and other namespaces are a powerful source for focussing attention.
- Multimedia storytelling – examples like locative mashups, the iPod-by-Microsoft YouTube clip and others illustrate the potential for attention grabbing content, being created at the grassroots.